No Limits Tour – Cliff Diving Series Launch (Texas, 2025)

For the inaugural event of the No Limits Tour, an athlete-owned cliff diving league led by Raphael Eder, David Colturi and Morgane Herculano, I joined the team as a Creative Producer and Content Strategy Consultant.

Together with Morgane, I developed a social-first content approach designed to translate the intensity and emotion of cliff diving into compelling, high-performing assets across digital channels. The aim: to build hype, generate reach, and set a strong visual tone for the new brand.

My role included:

• Creative direction and on-site coordination of visual storytelling

• Briefing and aligning stills and video teams

• Shooting selected event stills and handling post-production for photography

• Helping define the content pipeline – from capture to delivery

• Ensuring alignment between production, marketing, and athlete needs

This project was about more than documenting an event – it was about launching a movement. I’m proud to have helped shape how that story began.